Tag Archives: WordPress

Pinterest: Exciting new outlet.. but be careful!

Pinterest – located at pinterest.com – is a social photo-sharing website. Users can establish accounts, and then set up collections of images that reflect their interest.

Other users can browse their collections, ‘like’ various items, collect images from each other, and establish mutual interest relationships and so on.

Launching as a closed beta in March 2010, the site has in stages opened up to the public, and has generated a lot of enthusiasm in the process.

On August 16, 2011, Time magazine published Pinterest in its “50 Best Websites of 2011” column.(Wikipedia)

Just in the last few months – December, January – the site has been skyrocketing with users. It crossed the 10 million user mark last month, being one of the fastest sites to do so.

Users love it’s visuality, ease of use, and it’s ability to facilitate relationships with others of similar interests. It links in with Facebook, Twitter, has an RSS feed feature, comes with WordPress widgets and there’s an iPhone app for it too!

But recently, awareness has been growing of downsides for users of the site. In particular related to the very use of images that is such a big part of its appeal.

I literally only heard of this site about a week ago.

A few days ago, I retweeted this tweet about it:

56 Ways to Market Your Business on #Pinterestj.mp/yt2cO8 via @copyblogger RT @brasonja #in

And that tweet of mine was RT’d about 4 times, more than almost any other of my tweets. Clearly it is a topic of interest right now! So as I began to read today more concerns about the site, I thought I’d pull together this blog post about it all.

Here is a clearer link to that article on CopyBlogger: .

It talks about a wide spectrum of ways to use Pinterest for marketing your business, everything from social media immersion techniques to branding to traffic analysis techniques to webinar support. Seems all very exciting and wonderful, but read on, please!

Another Pinterest-excitement tweet I saw recently:

How the medical industry is using (and could use): Pinterest bit.ly/zaonKE RT @MelissaOnline

This MedCityNews article showcaseshow the medical industry already uses and could even more use Pinterest to boost patient morale, improve patient education and, of course, engage in cutting-edge marketing activities.

This page also mentions the revenue stream aspect of Pinterest, which involves affiliate marketing via Skimlinks and changing the codes linked to images to replace the original marketer with Pinterest . That practice, described further in this MarketingLand article: is generating interest and concern as more people become aware of it.

But copyright theft is a much more serious concern, since it involves legal ramifications that are completely beyond what users have in mind when they sign up to use Pinterest. This BusinessInsider article describes those concerns.

In a question and answer format, the piece explores the idea that Pinterest may be more illegal than Napster was, due to its use of images not owned by the user, thereby violating the DMCA (Digital Millenium Copyright Act). Pinterest actually ‘requires’ that each user ‘own’ rights to the images they post, but they in no way reinforce that requirement.

This article explores the fair use argument and how it applies to Pinterest (and Tumblr, for that matter), and also mentions that Pinterest grabs whole sites when people ‘pin’ an image from that site, making it all even more serious.

Pinterest makes users even more uncomfortable in its statement that it reserves the right to sell any image posted by a user. This article by RWW mentions that several businesses, after initially signing up to use Pinterest, almost immediately closed their accounts as they more fully explored the implications. What it boils down to is that, if a user posts a photo which they don’t own the license to (a license given them free, world-wide, very broad and open rights to), they could be sued for posting it (and thereby granting Pinterest the right to sell it).

Advertisements

5 Comments

Filed under Entrepreneurship, Marketing, Publishing, Social Media, Technology

Using WordPress – why and for how long?

A new member of my work community just commented on my blog being here at WordPress rather than separately hosted with its own URL and all.

So here’s a blog post about it, and an opportunity for further conversation with anyone considering these questions.

First, I agree. Real blogs should be hosted by your nearest awesome ISP (which I have), and have all the serious trappings that come with that. I’m a firm believer in doing things the substantial way whenever possible, for best results and also because that inherently benefits the whole business community.

Right now, though, I’m here. Temporarily.

A little background: I worked at Minnesota Regional Network from 1997 – 1999, back when they were the backbone of the internet in the state of Minnesota (along with the University of Minnesota). That was a great experience. I remember looking at websites for the first time when I started there, back when there weren’t all that many on line (many times fewer than the number of Google + accounts right now!).

The browser, Netscape, had ‘what’s new’ and ‘what’s cool’ buttons, and those buttons were relatively authoritative regarding the entire internet. Our engineers generally scoffed at the World Wide Web, being much more engaged with UseNet and bulletin boards and so on. We were an early provider of online access to the masses, our employees helped many people log on for the first time.

One year when I was there we had a booth at the State Fair, which was really fun too. We would ask people walking by if they wanted to see the internet. There was a lot of skepticism and plain lack of awareness, but sharing those initial exciting experiences was really great.

I developed a huge respect for the Internet Gurus who keep it all running for the rest of us, great fascination for Unix, and a life-long loyalty to the Mac OS.

I consulted for the first time after leaving there, and set up my own website using Dreamweaver and other tools. HTML coding didn’t appeal to me very much, and there were many who were focusing exclusively on it, so I didn’t spend much time gathering that skill set. What little coding I did was much more fun thanks to BBEdit than it would have been otherwise.

And I remember launching my website! And then waiting for a response! Waiting for an audience! Scanning the hieroglyphics of my web logs, trying to understand trends and future promise. Waiting! Waiting for an audience that never really materialized.

That feeling of launching the website — to resounding silence is one of the main reasons I was interested to try WordPress this time around. Built in audience (sort of), built in community (kind of). Built in mainstream normalcy (for what it’s worth).

Also I wanted to start this way because I may have clients with WordPress sites, and wanted to share that technology knowledge base with them.

The other whole reason goes back to my not learning HTML. I have another core belief that it is optimal to let experts engage in their expertise, and pay the valid rate they charge. There are a lot of challenges to that practice right now, but to the extent we can return to that practice, again there are multiple community benefits. But right now, I don’t have the resources to allocate to that. WordPress does that for me, allowing me to gain a clearer idea of what I want when I do launch my actual site.

So I do definitely see this as a short-term situation. I’m establishing blogging habits, becoming slowly familiar with how this site can interact with other sites, making initial attempts at a category and tag system, seeing how my content feels in this particular visual setting.

At the optimal future point when it is time, I will give my awesome ISP a call and start the next step. My ISP, ipHouse, is run by some of the most dedicated folks in the internet-serving community, and it’s great knowing that there’s no further decision to make in that area.

At that point, with all the social media tools available, I know I will be able to connect in with my existing audiences seamlessly. It’s all such a different world from back then. It’s not all perfect, there is a lot of noise. But the amount of content and ease of access to that content on today’s internet continually thrills me.

So thanks for that comment, Glenn. And would love to hear further comments from you and anyone else on comparative benefits/costs of WordPress vs. independently hosted & managed website.

4 Comments

Filed under Infrastructure, Marketing, Publishing, Social Media, Software, Technology

Brickfish Contest _ Social Media site report

So, now that the contest is over, it’s interesting to see the viral map of all the activity.

Lots of new sites explored!

I thought I’d type up the list here of sites we posted to, activity per site, and so on.

Most of this list is pretty clear, it will say BF (meaning Brickfish) and then a small number (1-3 usually), that’s the number of times the link was posted from Brickfish to that site or platform. Then a larger number, and that larger number is somewhat mysterious. It has to do with activity levels from that site – could be views as well as votes. Because I believe that if I add up all those larger numbers, it doesn’t equal views exactly, or votes, or the sum of the two. I believe it’s a proportional indication of both view and votes, from that site vs. the total activity.

The complicated part is when the contest was posted to a site, then posted from there to another site. If you look at the map itself you’ll see what I mean.

So, may add/clarify this more as time allows, but wanted to share this in case of interest.

BF – 1 – Instapaper – 4
BF – 1 – Indexor – 21
BF – 1 – Other – 374
(would *reallly* like to know what this is!)
BF – 4 – Facebook – 102 – posted 1 to different Facebook page – 2

BF – 1 – Hi5 – 13 (activity measure)
posted from that Hi5 site as follows:
Hi5 – 1 – MySpace – 29
Hi5 – 1 – LiveJournal – 12
Hi5 – 1 – Xanga – 1

BF – 4 – MySpace – 29 (activity measure)
posted from MySpace as follows:
MySpace – 1 – LiveJournal – 1

BF – 1 – Bebo – 19
BF – 1 – Blogspot – 84
BF – 1 – Twitturls – 4
BF – 1 – Hootsuite – 77
BF – 1 – TypePad – 27
BF – 1 – Email – 1386
BF – 1 – tinyurl – 14
BF – 1 – WordPress – 72
BF – 1 – Tumblr – 101
BF – 1 – Longurl – 8
BF – 1 – LinkedIn – 8
BF – 1 – EfolioMN – 11
BF – 1 – LiveJournal – 15
BF – 1 – Xanga – 2
BF – 1 – Stumbleupon – 4
BF – 1 – mn – 8
BF – 1 – Twitter – 46

If you want to see the other, more viral sites, you can go to the right side bar that says ‘Other Entries’ than below those 4 pics or so, there is a link that says ‘see more.’ That brings you to the whole list. At the very top of that front page of the whole list, there are headers that you can sort by. One of them is ‘Most Viral’. This entry of ours is #21 I believe!

For history on what this was all about, please see the posts tagged as Brickfish. Long story short, my daughter entered in to this contest, and asked for my help. I decided to use the contest as a springboard to implementing more social media for my company, and an impetus to learn more about the functions I had been using. Clarity Solutions did not establish a presence on all these – not MySpace of course. And some of these I didn’t have anything to do with. But the involvement I did have completely met my goals for it!

PS The ‘winners’ haven’t been announced yet. The prizes aren’t that substantial anyway, I was really just interested to see what actions would yield what results, how our efforts compared to others, etc.. And I really appreciate all those of you who helped!!

Leave a comment

Filed under Social Media

Tips on decreasing page-load times here on WordPress!

http://slodive.com/web-development/tricks-increase-speed-hosting-wordpress/

Leave a comment

Filed under Infrastructure, Social Media, Technology