Tag Archives: Twitter

Pinterest: Exciting new outlet.. but be careful!

Pinterest – located at pinterest.com – is a social photo-sharing website. Users can establish accounts, and then set up collections of images that reflect their interest.

Other users can browse their collections, ‘like’ various items, collect images from each other, and establish mutual interest relationships and so on.

Launching as a closed beta in March 2010, the site has in stages opened up to the public, and has generated a lot of enthusiasm in the process.

On August 16, 2011, Time magazine published Pinterest in its “50 Best Websites of 2011” column.(Wikipedia)

Just in the last few months – December, January – the site has been skyrocketing with users. It crossed the 10 million user mark last month, being one of the fastest sites to do so.

Users love it’s visuality, ease of use, and it’s ability to facilitate relationships with others of similar interests. It links in with Facebook, Twitter, has an RSS feed feature, comes with WordPress widgets and there’s an iPhone app for it too!

But recently, awareness has been growing of downsides for users of the site. In particular related to the very use of images that is such a big part of its appeal.

I literally only heard of this site about a week ago.

A few days ago, I retweeted this tweet about it:

56 Ways to Market Your Business on #Pinterestj.mp/yt2cO8 via @copyblogger RT @brasonja #in

And that tweet of mine was RT’d about 4 times, more than almost any other of my tweets. Clearly it is a topic of interest right now! So as I began to read today more concerns about the site, I thought I’d pull together this blog post about it all.

Here is a clearer link to that article on CopyBlogger: .

It talks about a wide spectrum of ways to use Pinterest for marketing your business, everything from social media immersion techniques to branding to traffic analysis techniques to webinar support. Seems all very exciting and wonderful, but read on, please!

Another Pinterest-excitement tweet I saw recently:

How the medical industry is using (and could use): Pinterest bit.ly/zaonKE RT @MelissaOnline

This MedCityNews article showcaseshow the medical industry already uses and could even more use Pinterest to boost patient morale, improve patient education and, of course, engage in cutting-edge marketing activities.

This page also mentions the revenue stream aspect of Pinterest, which involves affiliate marketing via Skimlinks and changing the codes linked to images to replace the original marketer with Pinterest . That practice, described further in this MarketingLand article: is generating interest and concern as more people become aware of it.

But copyright theft is a much more serious concern, since it involves legal ramifications that are completely beyond what users have in mind when they sign up to use Pinterest. This BusinessInsider article describes those concerns.

In a question and answer format, the piece explores the idea that Pinterest may be more illegal than Napster was, due to its use of images not owned by the user, thereby violating the DMCA (Digital Millenium Copyright Act). Pinterest actually ‘requires’ that each user ‘own’ rights to the images they post, but they in no way reinforce that requirement.

This article explores the fair use argument and how it applies to Pinterest (and Tumblr, for that matter), and also mentions that Pinterest grabs whole sites when people ‘pin’ an image from that site, making it all even more serious.

Pinterest makes users even more uncomfortable in its statement that it reserves the right to sell any image posted by a user. This article by RWW mentions that several businesses, after initially signing up to use Pinterest, almost immediately closed their accounts as they more fully explored the implications. What it boils down to is that, if a user posts a photo which they don’t own the license to (a license given them free, world-wide, very broad and open rights to), they could be sued for posting it (and thereby granting Pinterest the right to sell it).

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Storify and Journalism: An Exploration (via Anna’s Cubby Hole: Ramblings of a Cub Reporter)

Interesting, have heard about this but not explored it yet. Thanks for the info!

Storify and Journalism: An Exploration It's a little embarrassing for a media/journalism junkie to admit, but I just discovered Storify this morning. I'm hoping to use it for future blog posts, but my first story will be an investigation of Storify's impact on media and journalistic potential. From what I can tell so far, Storify is an interactive tool for people to easily create stories using tweets, Facebook statuses and links. From their FAQ: Storify is a way to tell stories using … Read More

via Anna's Cubby Hole: Ramblings of a Cub Reporter

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Google Plus: Content-rich snapshot of today’s information and reactions

from savvy early-adopters, via twitter! (see acknowledgements)

for a Google + invite, see this blog post from Nick LeRoy!

So, just over a week after the launch of this new super-suite of applications, and the response is intense! After seeing so many articles and blogs etc.. I decided to bring together the most useful bits I’ve seen, for the convenience of my readers.

For a quick, intense set of facts on Google +, here’s the Google+ 50 from Chris Brogan.

Google Plus – the new spectacular, all-in-one web-connection machine is kind of similar to Facebook and Twitter, is said to be possibly replacing both as well as Skype, yet is very different. It is intended for both personal and business use, and will soon have company ‘pages’ like Facebook. It provides an opportunity for you to interact with other pages (+1 them), similar to ‘like’ –ing them.

In referring to it, I’m using Google + and Google Plus interchangeably, mainly using Google Plus when it’s before some punctuation symbol that would look weird coming after a + symbol. Some also refer to it simply as ‘Plus’.

This fascinating article from Jay Baer (Convince & Convert) argues that Google + is the perfect fit for how our use of the web is now, because it’s not so much about whole pages as small bits of sharable content – posts and tweets and photos and whatnot. And that – having to do with popularity rankings and search processes, as well, Google + is perfect for both people’s personal use and business presences/interactions.

Besides these positive impressions, there are a few warnings. Or not so much warnings as things to be aware of. In particular, Google + is more like Twitter than Facebook in that the default is for everything to be public. You can restrict content to ‘circles’ of people, but if you don’t go out of your way to do that, it’s public. Similarly, your Google profile itself (that is at the core of Google +) is now required to be public for the minimal info (your name and gender). Other profile info can be private, but that data must be public as of a recent change.

The other thing-to-be-aware-of is in that same vein – privacy, or the lack of it. This article by NakedSecurity highlights all the policies that Google has instituted around privacy, that will especially come in to play with Google Plus (there are 37 all together).

Should you hurry up to get started with it as soon as possible? Well, one thing is, it’s in closed beta still to the general public, so you may not be able to.

Once the next phase comes, if you like being an early-adopter, if you have an active web community you often connect with, then probably yes. Sure, it will be there later on, but there is a lot of excitement about it and it looks like it’s worth the investment!

Be aware though – there are fake Google + invitations circulating at this point that are actually spam, containing only links to a pharmaceutical site!

Anyway, once you do get started, the web urls default for each person are long and cumbersome, so here is how to get a short ‘vanity’ url thanks to mobilelocalsocial.com.

For business owners, Google + shows definite promise of professional functionality, as ReadWriteWeb describes.

For businesses themselves, the site is not yet geared up for that, but according to searchengineland.com, ‘pages’ for businesses are coming very soon.

To get started, here is a video from ExploringSocialMedia taking you through all the steps involved (10 minutes). Also, here is an introduction from Google themselves. And here is a how-to guide written by early users of Google Plus. And here’s a list of tips.

By being an early adopter, you’ll join some pretty auspicious company. Here’s a list of power users put together by Steve Rubel, as of 7 days after launch!

So, lots more out there of course, but hopefully this is useful resource collection! All comments, tips, additional great resources welcome. I’ll review again in a bit then!

And don’t forget, for a Google + invite, see this blog post from Nick LeRoy!

Acknowledgements: These wonderful twitter folks provided the material in this post: @ipHouse, @steveruble, @rjfrasca, @spinsucks, @HaggbergConsult, @timoreilly, @brainpicker, @glenn_ferrell, @GOOGLE_INFOS, @NickLeRoy.

Also here is a site listing: exploringsocialmedia.bloomfire.com, ReadWriteWeb.com, TheNextWeb.com, NakedSecurity, MobileLocalSocial.com, ChrisBrogan.com, PCWorld, convinceandconvert.com, zulucreative.co.uk, NickLeRoy.com, Google.com.

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Twitter management: Friend or Follow site!

I have to say, the friend or follow site is just the bees knees!

It displays clearly which twitter accounts fall in to each of three categories:

Follow (you follow them, they don’t follow back)
Fan (they follow you, you don’t follow back)
Friend (mutual follow)

When you click on each twitter image for any of those accounts, it opens up the twitter page for that person.

Up to this point, anyone can do this for any account. I can look at who is friends vs. follows etc.. on anyone else’s account. Just like in the twitter page of course.

But once it gets to the twitter page for that particular account, if you log in to your account, then you can add them to lists (or delete them) and change your follow decision if you want. You can leave that page open, and click on the next image, and make any changes to your relationship to that next twitter account.

In this way I’ve unfollowed a large number of folks, from the days when I was new and was following enthusiastically.

Now, instead, I use Hootsuite and lists to get content. I could have all my content that I have now without following anyone, using Hootsuite.

So following people become more about the relationship, as ‘friend or follow’ suggests. It’s also about future relationships, since those mutual follows are shown to people looking at your twitter profile. You want to have mutual follows of the folks who you seek as an audience.

This is really about optimal client profiles, and from that determining your optimal Twitter follow – who do you want to be hearing your tweets? Who do those people follow? What are shared commonalities in those communities?

Really a fascinating process. Kind of like looking at the world, not with 3D glasses, but with .. twitter glasses… looking at how people present themselves and what their content is and who they are talking to; and how that relates with your goals.

Back to the friendorfollow site – I found that it worked really well to work from the bottom up. Because it leaves the list in the same order from top down, so if you work from bottom up, you can make consistent progress and always know where you are.

And, personally, I think it’s really smart how they handle the initial delay of gathering the data to present to you: they say ‘if you’re popular this might take a while.’ Isn’t that perfect? They length of the delay is.. a good thing – shows how popular you are! I really think that ability to present content positively is a great strength, generally, but also especially these days when – guaranteed – everyone pretty much is stressed out etc.. and then petting the bunny’s head, just for those few last endorphins. Perfect.

Then there are actually further site features that I haven’t even explored yet very much: you can sort the list in 8 different ways: username (default), actual name, location, followers, following, last tweet, account age. So great – with account age, the oldest are at the bottom of the page, newest at the top. With last tweet, the account whose most recent tweet was the farthest in the past are at the bottom of the page, most recent tweet is first. By location shows first the accounts who’ve left location blank, then it’s in alphabetical order.

You can export the list is csv format, which can then be turned in to a spreadsheet very easily. For those who are very data-driven. Also there are three types of users, default is for them to show you all three, but you can uncheck any boxes you like: protected, verified, normal.

So there is a bit of information on another great twitter tool that I’ve used and much appreciated. Comments on your experiences also very welcome!

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Hootsuite: New Features! Exciting!

I love Hootsuite.

It took me (seriously) a while to get comfortable with it. But now I just adore it.

I mean, all the volume of content still is a bit much at times.

But overall it works well for me and I haven’t even considered using any other similar program.

I schedule messages quite a bit, since I’m working under the belief that having tweets spaced at least 45 – 60 minutes apart is optimal. My actual work life doesn’t allow for being with Twitter all day long every day. So the time I do have, I use to gather content and send it out again – in the future.

Now, that is one area that I’ve been less than enthusiastic about – the scheduling. I mean, it’s worked fine as far as doing what it’s supposed to do. But when I’m scheduling 8 messages for a work day ahead, first thing in the morning, it’s not easy to keep all those times in mind to fit new things in to the stream optimally.

I didn’t really fret about it though, I figured with all they have going on, they would probably be addressing that.

And now Hootsuite has made all my dreams come true. There is a ‘Publisher’ window, 2nd-from-the-top over on the left side, which shows you all your scheduled tweets! And, more than that, you are able to revise your scheduled times for any of the scheduled tweets! And you can edit the tweets themselves!

I am extremely happy. Now the process of tweeting is much closer to the process of good writing – you can brainstorm basically, set up various tweets. Leave it for a bit. Then come back to it, go in to ‘Publisher,’ and edit what you’ve written as you look at the full set of items all together.

Maybe you were going to re-tweet one particular item about a new development, that had a link to a good source of information about that development. A little bit later, you come across a better reporting of that new development. Before, it didn’t matter. That tweet you had scheduled was gone, you had no way to revise it, you just had to live with it.

Now that artificial ceiling on the quality of your tweets has been removed! You find better content, you can replace that in!

Each tweet you send can now be its actual best self!

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Pay with a tweet : vendez votre produit pour le prix d’un tweet! « Marketing Web (via I am a Bridge (Hugues Rey Blog))

Interesting post on a fascinating new topic!

“Pay with a Tweet – A social payment system.” These aren’t my words. Instead, it is the name of a new payment concept developed by an interactive advertising agency called Innovative Thunder. Given the work we’ve been doing on social payments here at Glenbrook, we had to investigate this one.Here’s how it works. A seller registers a URL with Pay with a Tweet that points to some digital content they want to sell, and attaches a tweet to the URL. W … Read More

via I am a Bridge (Hugues Rey Blog)

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Selling Snake Oil in the Age of Social Media (via Matt Moore Writes…)

Good points, useful to hear. It does seem like folks are almost rushing to create a new bubble du jour, an activity bubble of internet content/hype than seems inevitably heading towards its own crash of some kind. Sad, given how much important work there actually is to be done in these days of rapid, momentous changes.

In large organizations, we hire outside consultants and contractors to carry out large projects and take advantage of their expertise. In the age of Facebook and YouTube, experience in social media is a common perquisite to bid on communications contracts. And while thick, glossy bids arrive with examples of creating YouTube videos and launching Facebook pages, more and more I’m seeing that some so-called “experts” have pushed buttons or written … Read More

via Matt Moore Writes…

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