Tag Archives: Tumblr

Pinterest: Exciting new outlet.. but be careful!

Pinterest – located at pinterest.com – is a social photo-sharing website. Users can establish accounts, and then set up collections of images that reflect their interest.

Other users can browse their collections, ‘like’ various items, collect images from each other, and establish mutual interest relationships and so on.

Launching as a closed beta in March 2010, the site has in stages opened up to the public, and has generated a lot of enthusiasm in the process.

On August 16, 2011, Time magazine published Pinterest in its “50 Best Websites of 2011” column.(Wikipedia)

Just in the last few months – December, January – the site has been skyrocketing with users. It crossed the 10 million user mark last month, being one of the fastest sites to do so.

Users love it’s visuality, ease of use, and it’s ability to facilitate relationships with others of similar interests. It links in with Facebook, Twitter, has an RSS feed feature, comes with WordPress widgets and there’s an iPhone app for it too!

But recently, awareness has been growing of downsides for users of the site. In particular related to the very use of images that is such a big part of its appeal.

I literally only heard of this site about a week ago.

A few days ago, I retweeted this tweet about it:

56 Ways to Market Your Business on #Pinterestj.mp/yt2cO8 via @copyblogger RT @brasonja #in

And that tweet of mine was RT’d about 4 times, more than almost any other of my tweets. Clearly it is a topic of interest right now! So as I began to read today more concerns about the site, I thought I’d pull together this blog post about it all.

Here is a clearer link to that article on CopyBlogger: .

It talks about a wide spectrum of ways to use Pinterest for marketing your business, everything from social media immersion techniques to branding to traffic analysis techniques to webinar support. Seems all very exciting and wonderful, but read on, please!

Another Pinterest-excitement tweet I saw recently:

How the medical industry is using (and could use): Pinterest bit.ly/zaonKE RT @MelissaOnline

This MedCityNews article showcaseshow the medical industry already uses and could even more use Pinterest to boost patient morale, improve patient education and, of course, engage in cutting-edge marketing activities.

This page also mentions the revenue stream aspect of Pinterest, which involves affiliate marketing via Skimlinks and changing the codes linked to images to replace the original marketer with Pinterest . That practice, described further in this MarketingLand article: is generating interest and concern as more people become aware of it.

But copyright theft is a much more serious concern, since it involves legal ramifications that are completely beyond what users have in mind when they sign up to use Pinterest. This BusinessInsider article describes those concerns.

In a question and answer format, the piece explores the idea that Pinterest may be more illegal than Napster was, due to its use of images not owned by the user, thereby violating the DMCA (Digital Millenium Copyright Act). Pinterest actually ‘requires’ that each user ‘own’ rights to the images they post, but they in no way reinforce that requirement.

This article explores the fair use argument and how it applies to Pinterest (and Tumblr, for that matter), and also mentions that Pinterest grabs whole sites when people ‘pin’ an image from that site, making it all even more serious.

Pinterest makes users even more uncomfortable in its statement that it reserves the right to sell any image posted by a user. This article by RWW mentions that several businesses, after initially signing up to use Pinterest, almost immediately closed their accounts as they more fully explored the implications. What it boils down to is that, if a user posts a photo which they don’t own the license to (a license given them free, world-wide, very broad and open rights to), they could be sued for posting it (and thereby granting Pinterest the right to sell it).

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Filed under Entrepreneurship, Marketing, Publishing, Social Media, Technology

Storify and Journalism: An Exploration (via Anna’s Cubby Hole: Ramblings of a Cub Reporter)

Interesting, have heard about this but not explored it yet. Thanks for the info!

Storify and Journalism: An Exploration It's a little embarrassing for a media/journalism junkie to admit, but I just discovered Storify this morning. I'm hoping to use it for future blog posts, but my first story will be an investigation of Storify's impact on media and journalistic potential. From what I can tell so far, Storify is an interactive tool for people to easily create stories using tweets, Facebook statuses and links. From their FAQ: Storify is a way to tell stories using … Read More

via Anna's Cubby Hole: Ramblings of a Cub Reporter

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Filed under Infrastructure, Resources, Social Media, Technology

Tumblr as business blog site

As you may be aware, I was exploring Tumblr to be my main business blog site away from Facebook since November or so.

For myself, I’ve concluded that it works better as a secondary site, due to some of the issues mentioned here.

And WordPress will instead be number one. The learning curve had slowed me down at first, but once past the initial hurdles, it’s all pretty user-friendly.

Happy to be here!

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Brickfish Contest _ Social Media site report

So, now that the contest is over, it’s interesting to see the viral map of all the activity.

Lots of new sites explored!

I thought I’d type up the list here of sites we posted to, activity per site, and so on.

Most of this list is pretty clear, it will say BF (meaning Brickfish) and then a small number (1-3 usually), that’s the number of times the link was posted from Brickfish to that site or platform. Then a larger number, and that larger number is somewhat mysterious. It has to do with activity levels from that site – could be views as well as votes. Because I believe that if I add up all those larger numbers, it doesn’t equal views exactly, or votes, or the sum of the two. I believe it’s a proportional indication of both view and votes, from that site vs. the total activity.

The complicated part is when the contest was posted to a site, then posted from there to another site. If you look at the map itself you’ll see what I mean.

So, may add/clarify this more as time allows, but wanted to share this in case of interest.

BF – 1 – Instapaper – 4
BF – 1 – Indexor – 21
BF – 1 – Other – 374
(would *reallly* like to know what this is!)
BF – 4 – Facebook – 102 – posted 1 to different Facebook page – 2

BF – 1 – Hi5 – 13 (activity measure)
posted from that Hi5 site as follows:
Hi5 – 1 – MySpace – 29
Hi5 – 1 – LiveJournal – 12
Hi5 – 1 – Xanga – 1

BF – 4 – MySpace – 29 (activity measure)
posted from MySpace as follows:
MySpace – 1 – LiveJournal – 1

BF – 1 – Bebo – 19
BF – 1 – Blogspot – 84
BF – 1 – Twitturls – 4
BF – 1 – Hootsuite – 77
BF – 1 – TypePad – 27
BF – 1 – Email – 1386
BF – 1 – tinyurl – 14
BF – 1 – WordPress – 72
BF – 1 – Tumblr – 101
BF – 1 – Longurl – 8
BF – 1 – LinkedIn – 8
BF – 1 – EfolioMN – 11
BF – 1 – LiveJournal – 15
BF – 1 – Xanga – 2
BF – 1 – Stumbleupon – 4
BF – 1 – mn – 8
BF – 1 – Twitter – 46

If you want to see the other, more viral sites, you can go to the right side bar that says ‘Other Entries’ than below those 4 pics or so, there is a link that says ‘see more.’ That brings you to the whole list. At the very top of that front page of the whole list, there are headers that you can sort by. One of them is ‘Most Viral’. This entry of ours is #21 I believe!

For history on what this was all about, please see the posts tagged as Brickfish. Long story short, my daughter entered in to this contest, and asked for my help. I decided to use the contest as a springboard to implementing more social media for my company, and an impetus to learn more about the functions I had been using. Clarity Solutions did not establish a presence on all these – not MySpace of course. And some of these I didn’t have anything to do with. But the involvement I did have completely met my goals for it!

PS The ‘winners’ haven’t been announced yet. The prizes aren’t that substantial anyway, I was really just interested to see what actions would yield what results, how our efforts compared to others, etc.. And I really appreciate all those of you who helped!!

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Let the Target Field cheering begin!

Snowman at Target Field

I also have a presence at Tumblr, where this comes from – that’s more bohemian than here and I’ll be switching to this as my main site.

But there’s fun content there and local folks, so you’ll see things from time to time from there.

Enjoy!

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Filed under Community, Fun, Minneapolis