I love Hootsuite.
It took me (seriously) a while to get comfortable with it. But now I just adore it.
I mean, all the volume of content still is a bit much at times.
But overall it works well for me and I haven’t even considered using any other similar program.
I schedule messages quite a bit, since I’m working under the belief that having tweets spaced at least 45 – 60 minutes apart is optimal. My actual work life doesn’t allow for being with Twitter all day long every day. So the time I do have, I use to gather content and send it out again – in the future.
Now, that is one area that I’ve been less than enthusiastic about – the scheduling. I mean, it’s worked fine as far as doing what it’s supposed to do. But when I’m scheduling 8 messages for a work day ahead, first thing in the morning, it’s not easy to keep all those times in mind to fit new things in to the stream optimally.
I didn’t really fret about it though, I figured with all they have going on, they would probably be addressing that.
And now Hootsuite has made all my dreams come true. There is a ‘Publisher’ window, 2nd-from-the-top over on the left side, which shows you all your scheduled tweets! And, more than that, you are able to revise your scheduled times for any of the scheduled tweets! And you can edit the tweets themselves!
I am extremely happy. Now the process of tweeting is much closer to the process of good writing – you can brainstorm basically, set up various tweets. Leave it for a bit. Then come back to it, go in to ‘Publisher,’ and edit what you’ve written as you look at the full set of items all together.
Maybe you were going to re-tweet one particular item about a new development, that had a link to a good source of information about that development. A little bit later, you come across a better reporting of that new development. Before, it didn’t matter. That tweet you had scheduled was gone, you had no way to revise it, you just had to live with it.
Now that artificial ceiling on the quality of your tweets has been removed! You find better content, you can replace that in!
Each tweet you send can now be its actual best self!