Tag Archives: Facebook

Pinterest: Exciting new outlet.. but be careful!

Pinterest – located at pinterest.com – is a social photo-sharing website. Users can establish accounts, and then set up collections of images that reflect their interest.

Other users can browse their collections, ‘like’ various items, collect images from each other, and establish mutual interest relationships and so on.

Launching as a closed beta in March 2010, the site has in stages opened up to the public, and has generated a lot of enthusiasm in the process.

On August 16, 2011, Time magazine published Pinterest in its “50 Best Websites of 2011” column.(Wikipedia)

Just in the last few months – December, January – the site has been skyrocketing with users. It crossed the 10 million user mark last month, being one of the fastest sites to do so.

Users love it’s visuality, ease of use, and it’s ability to facilitate relationships with others of similar interests. It links in with Facebook, Twitter, has an RSS feed feature, comes with WordPress widgets and there’s an iPhone app for it too!

But recently, awareness has been growing of downsides for users of the site. In particular related to the very use of images that is such a big part of its appeal.

I literally only heard of this site about a week ago.

A few days ago, I retweeted this tweet about it:

56 Ways to Market Your Business on #Pinterestj.mp/yt2cO8 via @copyblogger RT @brasonja #in

And that tweet of mine was RT’d about 4 times, more than almost any other of my tweets. Clearly it is a topic of interest right now! So as I began to read today more concerns about the site, I thought I’d pull together this blog post about it all.

Here is a clearer link to that article on CopyBlogger: .

It talks about a wide spectrum of ways to use Pinterest for marketing your business, everything from social media immersion techniques to branding to traffic analysis techniques to webinar support. Seems all very exciting and wonderful, but read on, please!

Another Pinterest-excitement tweet I saw recently:

How the medical industry is using (and could use): Pinterest bit.ly/zaonKE RT @MelissaOnline

This MedCityNews article showcaseshow the medical industry already uses and could even more use Pinterest to boost patient morale, improve patient education and, of course, engage in cutting-edge marketing activities.

This page also mentions the revenue stream aspect of Pinterest, which involves affiliate marketing via Skimlinks and changing the codes linked to images to replace the original marketer with Pinterest . That practice, described further in this MarketingLand article: is generating interest and concern as more people become aware of it.

But copyright theft is a much more serious concern, since it involves legal ramifications that are completely beyond what users have in mind when they sign up to use Pinterest. This BusinessInsider article describes those concerns.

In a question and answer format, the piece explores the idea that Pinterest may be more illegal than Napster was, due to its use of images not owned by the user, thereby violating the DMCA (Digital Millenium Copyright Act). Pinterest actually ‘requires’ that each user ‘own’ rights to the images they post, but they in no way reinforce that requirement.

This article explores the fair use argument and how it applies to Pinterest (and Tumblr, for that matter), and also mentions that Pinterest grabs whole sites when people ‘pin’ an image from that site, making it all even more serious.

Pinterest makes users even more uncomfortable in its statement that it reserves the right to sell any image posted by a user. This article by RWW mentions that several businesses, after initially signing up to use Pinterest, almost immediately closed their accounts as they more fully explored the implications. What it boils down to is that, if a user posts a photo which they don’t own the license to (a license given them free, world-wide, very broad and open rights to), they could be sued for posting it (and thereby granting Pinterest the right to sell it).

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Filed under Entrepreneurship, Marketing, Publishing, Social Media, Technology

Storify and Journalism: An Exploration (via Anna’s Cubby Hole: Ramblings of a Cub Reporter)

Interesting, have heard about this but not explored it yet. Thanks for the info!

Storify and Journalism: An Exploration It's a little embarrassing for a media/journalism junkie to admit, but I just discovered Storify this morning. I'm hoping to use it for future blog posts, but my first story will be an investigation of Storify's impact on media and journalistic potential. From what I can tell so far, Storify is an interactive tool for people to easily create stories using tweets, Facebook statuses and links. From their FAQ: Storify is a way to tell stories using … Read More

via Anna's Cubby Hole: Ramblings of a Cub Reporter

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Google Plus: Content-rich snapshot of today’s information and reactions

from savvy early-adopters, via twitter! (see acknowledgements)

for a Google + invite, see this blog post from Nick LeRoy!

So, just over a week after the launch of this new super-suite of applications, and the response is intense! After seeing so many articles and blogs etc.. I decided to bring together the most useful bits I’ve seen, for the convenience of my readers.

For a quick, intense set of facts on Google +, here’s the Google+ 50 from Chris Brogan.

Google Plus – the new spectacular, all-in-one web-connection machine is kind of similar to Facebook and Twitter, is said to be possibly replacing both as well as Skype, yet is very different. It is intended for both personal and business use, and will soon have company ‘pages’ like Facebook. It provides an opportunity for you to interact with other pages (+1 them), similar to ‘like’ –ing them.

In referring to it, I’m using Google + and Google Plus interchangeably, mainly using Google Plus when it’s before some punctuation symbol that would look weird coming after a + symbol. Some also refer to it simply as ‘Plus’.

This fascinating article from Jay Baer (Convince & Convert) argues that Google + is the perfect fit for how our use of the web is now, because it’s not so much about whole pages as small bits of sharable content – posts and tweets and photos and whatnot. And that – having to do with popularity rankings and search processes, as well, Google + is perfect for both people’s personal use and business presences/interactions.

Besides these positive impressions, there are a few warnings. Or not so much warnings as things to be aware of. In particular, Google + is more like Twitter than Facebook in that the default is for everything to be public. You can restrict content to ‘circles’ of people, but if you don’t go out of your way to do that, it’s public. Similarly, your Google profile itself (that is at the core of Google +) is now required to be public for the minimal info (your name and gender). Other profile info can be private, but that data must be public as of a recent change.

The other thing-to-be-aware-of is in that same vein – privacy, or the lack of it. This article by NakedSecurity highlights all the policies that Google has instituted around privacy, that will especially come in to play with Google Plus (there are 37 all together).

Should you hurry up to get started with it as soon as possible? Well, one thing is, it’s in closed beta still to the general public, so you may not be able to.

Once the next phase comes, if you like being an early-adopter, if you have an active web community you often connect with, then probably yes. Sure, it will be there later on, but there is a lot of excitement about it and it looks like it’s worth the investment!

Be aware though – there are fake Google + invitations circulating at this point that are actually spam, containing only links to a pharmaceutical site!

Anyway, once you do get started, the web urls default for each person are long and cumbersome, so here is how to get a short ‘vanity’ url thanks to mobilelocalsocial.com.

For business owners, Google + shows definite promise of professional functionality, as ReadWriteWeb describes.

For businesses themselves, the site is not yet geared up for that, but according to searchengineland.com, ‘pages’ for businesses are coming very soon.

To get started, here is a video from ExploringSocialMedia taking you through all the steps involved (10 minutes). Also, here is an introduction from Google themselves. And here is a how-to guide written by early users of Google Plus. And here’s a list of tips.

By being an early adopter, you’ll join some pretty auspicious company. Here’s a list of power users put together by Steve Rubel, as of 7 days after launch!

So, lots more out there of course, but hopefully this is useful resource collection! All comments, tips, additional great resources welcome. I’ll review again in a bit then!

And don’t forget, for a Google + invite, see this blog post from Nick LeRoy!

Acknowledgements: These wonderful twitter folks provided the material in this post: @ipHouse, @steveruble, @rjfrasca, @spinsucks, @HaggbergConsult, @timoreilly, @brainpicker, @glenn_ferrell, @GOOGLE_INFOS, @NickLeRoy.

Also here is a site listing: exploringsocialmedia.bloomfire.com, ReadWriteWeb.com, TheNextWeb.com, NakedSecurity, MobileLocalSocial.com, ChrisBrogan.com, PCWorld, convinceandconvert.com, zulucreative.co.uk, NickLeRoy.com, Google.com.

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Selling Snake Oil in the Age of Social Media (via Matt Moore Writes…)

Good points, useful to hear. It does seem like folks are almost rushing to create a new bubble du jour, an activity bubble of internet content/hype than seems inevitably heading towards its own crash of some kind. Sad, given how much important work there actually is to be done in these days of rapid, momentous changes.

In large organizations, we hire outside consultants and contractors to carry out large projects and take advantage of their expertise. In the age of Facebook and YouTube, experience in social media is a common perquisite to bid on communications contracts. And while thick, glossy bids arrive with examples of creating YouTube videos and launching Facebook pages, more and more I’m seeing that some so-called “experts” have pushed buttons or written … Read More

via Matt Moore Writes…

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Brickfish Contest _ Social Media site report

So, now that the contest is over, it’s interesting to see the viral map of all the activity.

Lots of new sites explored!

I thought I’d type up the list here of sites we posted to, activity per site, and so on.

Most of this list is pretty clear, it will say BF (meaning Brickfish) and then a small number (1-3 usually), that’s the number of times the link was posted from Brickfish to that site or platform. Then a larger number, and that larger number is somewhat mysterious. It has to do with activity levels from that site – could be views as well as votes. Because I believe that if I add up all those larger numbers, it doesn’t equal views exactly, or votes, or the sum of the two. I believe it’s a proportional indication of both view and votes, from that site vs. the total activity.

The complicated part is when the contest was posted to a site, then posted from there to another site. If you look at the map itself you’ll see what I mean.

So, may add/clarify this more as time allows, but wanted to share this in case of interest.

BF – 1 – Instapaper – 4
BF – 1 – Indexor – 21
BF – 1 – Other – 374
(would *reallly* like to know what this is!)
BF – 4 – Facebook – 102 – posted 1 to different Facebook page – 2

BF – 1 – Hi5 – 13 (activity measure)
posted from that Hi5 site as follows:
Hi5 – 1 – MySpace – 29
Hi5 – 1 – LiveJournal – 12
Hi5 – 1 – Xanga – 1

BF – 4 – MySpace – 29 (activity measure)
posted from MySpace as follows:
MySpace – 1 – LiveJournal – 1

BF – 1 – Bebo – 19
BF – 1 – Blogspot – 84
BF – 1 – Twitturls – 4
BF – 1 – Hootsuite – 77
BF – 1 – TypePad – 27
BF – 1 – Email – 1386
BF – 1 – tinyurl – 14
BF – 1 – WordPress – 72
BF – 1 – Tumblr – 101
BF – 1 – Longurl – 8
BF – 1 – LinkedIn – 8
BF – 1 – EfolioMN – 11
BF – 1 – LiveJournal – 15
BF – 1 – Xanga – 2
BF – 1 – Stumbleupon – 4
BF – 1 – mn – 8
BF – 1 – Twitter – 46

If you want to see the other, more viral sites, you can go to the right side bar that says ‘Other Entries’ than below those 4 pics or so, there is a link that says ‘see more.’ That brings you to the whole list. At the very top of that front page of the whole list, there are headers that you can sort by. One of them is ‘Most Viral’. This entry of ours is #21 I believe!

For history on what this was all about, please see the posts tagged as Brickfish. Long story short, my daughter entered in to this contest, and asked for my help. I decided to use the contest as a springboard to implementing more social media for my company, and an impetus to learn more about the functions I had been using. Clarity Solutions did not establish a presence on all these – not MySpace of course. And some of these I didn’t have anything to do with. But the involvement I did have completely met my goals for it!

PS The ‘winners’ haven’t been announced yet. The prizes aren’t that substantial anyway, I was really just interested to see what actions would yield what results, how our efforts compared to others, etc.. And I really appreciate all those of you who helped!!

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Facebook Newsfeed composition – info and analysis

An interesting article on how the machinations of newsfeed content work, and what it means both for companies & organizations on Facebook, and regular people.

It’s all always changing so much!!

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Are You Connected? You Can Be With New Social Media Aggregator (via Sales and Sales Management Blog)

Sounds like an interesting option.

Do you have contacts on LinkedIn?  Followers on Twitter?  Friends on Facebook?  Contacts in Gmail?  Do you have appointments with some of these contacts?  Do you try to keep up with their blog posts, tweets, birthdays, job changes, and other activities? If you do, you probably have a bit of a problem keeping up with literally thousands of business and social contacts.  It takes time to navigate through all of the platforms.  It probably has becom … Read More

via Sales and Sales Management Blog

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