Tag Archives: Budgeting

Qualify More Effectively: The New ‘BANT’ (via Alex Krawchick)

Like how people will say about themselves that they like any *good* music, so I believe, for those of us following the entrepreneurial path, nearly all *good* content about the world of business can be of interest. This marketing-anchored post being a great example. I don’t do marketing/sales, but it’s interesting to see things from this point of view.

The 'BANT' sales qualification methodology (Budget, Authority, Need and Timing) has always seemed underwhelming and incomplete to me. Fortunately, I was recently reading something about BANT (though I can't remember where) and it suggested a new sheriff in town—his name is 'FAINT.' I really like it. FAINT: Funds, Authority, Interest, Need and Timing Funds: The thesis here is that it's not just enough to look at Budget in a traditional sense, i.e. … Read More

via Alex Krawchick

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Filed under Accounting, Business, Marketing

How much should social media cost when I use an external partner? (via Talk is cheap . . .)

Definitely a valuable process!

How much should social media cost when I use an external partner? This is a follow up Blog of my post from November 9th that was precipitated by one of my friends. In that post I laid the foundation of partnering with an external resource to handle your social communications. The next and obvious question my friend asked was HOW MUCH DOES IT COST? I mentioned there are two points of view or factors you have to consider in determining cost. External Partner/Agency and Purchaser/Client. My agency brethren will pr … Read More

via Talk is cheap . . .

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Filed under Social Media