Socially Medium

With my ingénue eyes, Social Media is a fascinating, vibrant field full of mystery and excitement.. and twists and turns equal to any film thriller. Since I don’t work in the field, it is always new and fresh. And I’m not encumbered by too much actual technical expertise.

So I’m launching a sometime-series of Social Media from the layperson’s point of view, or the consumer’s point of view, or something like that.

Catchy title in process — currently ‘Socially Medium’ under consideration.

Today I just have to mention that HootSuite, much as I love it and celebrate it every day, is making me crazy.

I have used it with a range of accounts, from 2 to 5 at any given time.  These accounts are mine, family members, work places.  I’ve found HootSuite really has a serious ceiling on its functionality, and 2 accounts seems to be a limit (I’m using the free version).

So in my comments today, it’s with that framework in place – 2 account, each of which has all 20 lists in place.

Problem #1: Favoriting – when I favorite a tweet within Hootsuite, it doesn’t give me the choice of which account I want the favorite to be added to.  It makes a decision based on which account I’ve used more it seems like.  So, often the wrong account is used.. not a big problem, since I do the process knowing that that is the likely outcome, but it’s annoying. I could go to the Twitter site and favorite it there, but I’m usually trying to spend fewer minutes rather than more, and staying in Hootsuite is simpler.

Update: You know what? Classic case of the utility of writing — I figured something out about this since releasing it in this post. When Hootsuite doesn’t ask which account the favorite is for, it assigns the favorite to the account that owns the column from which the tweet came.. so if it’s a company-list, it favorites the tweet on to the company account, personal list – personal account. Finally. Still doesn’t work for me, because I put things in lists in a very organic manner, and that 1:1 correspondence is pretty off base. Good to understand though!

And when the thing I want to favorite is in a list/column from the other account, not the one I want the favorite on, just realized: If I click on the account of the tweeter (bringing it out of the paradigm of the particular column that tweet was in), then Hootsuite does ask which account I want the favorite to be on. Hallelujah.

Atleast, those are my working theories for now..

Problem #2: The lists. I often find interesting accounts on Hootsuite that I want to add to a list, or several.  One thing is that the add-to-list process works for one list at a time, which is painful. The other is that Hootsuite doesn’t update the list names from changes made in Twitter .. at all, it seems. So I have to know that X old name = Y current name.

Also, Hootsuite constantly changes the order of the list names that it presents. So I can add an account to a list from either of my accounts in Hootsuite, which is nice.. if I can find it in the constantly newly-sorted order.

Also, it presents some list names twice.. so it’s either showing two different lists with the same name, or one list twice. Neither is optimal..

I have somewhat randomly redundant processes, and overlapping list memberships, so it’s not fatal, but it bothers me. I wish there was some way to tell Hootsuite to update its list info from Twitter periodically. And I’d love to be able to order the lists that it shows in that ‘add to list’ function myself, or just have it use the list order established in Twitter.

Also, the bit.ly links – seems like for a while Hootsuite would just not send scheduled tweets that included those kind of links, so after noticing that, I started trying to remember to replace each of those links with a Hootsuite –generated link. Not time-efficient much.. and then sometimes I forget, and now it seems one tweet with a bit.ly link did go through. So maybe that isn’t required any more.

Finally, I noticed somewhere something about 6 characters being set aside for the tweet wrapper or something.. it had been the case that Hootsuite would send tweets that were longer than 140 characters. My understanding was that other Hootsuite users would see the full tweet, folks using other interfaces would not. But now it seems that Hootsuite won’t send tweets over 134 characters: 140 – 6.. but that’s not always the case either.

Clearly, there is a LOT of mystery involved for me! A smidge less would still be completely sufficient, honest.

Adapting to conditions is constantly required, would be nice though if the conditions would remain consistent – or get better. If only Hootsuite would fix these things, I’d be a very happy participant!

Insights/suggestions welcome. But save your breath if you would tell me to use a different interface – honestly that’s just not going to happen any time soon. The investment is too great.. I save most of my computer-y energy for work, constantly getting the best out of the different accounting software programs I’m using (3 different ones right now, between work and home).. everything else is secondary.  Including this site, etc.. simple suggestions welcome, anything more is probably not realistic. This is the elsewhere-focused outback on social media, hopefully with some attendant charm, despite all interwoven deficiencies!

P.S. Some other things I want to write about soon include Facebook advertising and that new option ‘Listly’..

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Filed under Infrastructure, Site, Social Media, Software

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