Monthly Archives: February 2011

Site-Member Profile: KJE Design LLC[ design that works ]™

Year established: 1987

Business name:KJE Design LLC[ design that works ]™

Owner/Executive Director name:Karen Engelbretson

Service:Graphic design. I help small businesses succeed with identity and brand design, direct marketing, advertising, promotions, website design and development. For large companies, I create engaging employee communications that help workers understand the value and complexities of their compensation and benefits. For local and state governments, I design and illustrate communications that encourage water quality protection and wildlife habitat restoration.

Unique features, competitive advantage:KJE Design is a collaboration of talented professionals working in design, content development, illustration, animation, photography, web development and printing. I match my clients and their projects with extraordinary talent and services. Together we consistently exceed expectations.

Contact information:Karen EngelbretsonKJE Design


Recent comment about a compensation brochure…”I thought this communication was extremely well done. You took a complex issue with a lot of moving parts and presented it in a very straight-forward manner. The design was very aesthetically pleasing… the charts, tables and graphs very helpful. We often underestimate the impact of a well designed document. Personally I know I am much more likely to read material that looks good.”

A local small business responds to their website…”Your design is crisp, very unique and fun. It well represents our company’s slogan and service. Ease of navigation, clear and readable – almost lyrical – text. You’ve captured our essence. You really know us, to be able to boil us down to the bare bones, and distill our flavor.”

During her conference, a client takes time to email…”Thank you so much for your hard work. We love you! Can’t tell you how much everyone thinks the booklet, banners, postcards are amazing. Yes, they are being hoarded.”

Following a branding and web development project, music to my ears…”What a classy job you did for us, Karen. Thank you!”

Karen’s *other* emerging business: KJE Felties! There is a Facebook page for that business as well, and here is the photo page from it:

Special Bonus:

Native plant illustrations!

See the full collection here:


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Is Email dead, or are you softly killing it? (via )

Great tips. I hope it never goes away, don’t like the alternatives nearly as much!

Anyone with teenaged children has picked up on this vibe:  "Mom, Dad, you're so kooky with your dinosaur e-mail.  Poke me or text me.  When you call me, you are rudely interrupting my multi-party multi-threaded text sessions I'm having all day with my troops.  I have to press the screen to my face, talk to you only, and ignore my friends."   There's even a short-hand text message teens broadcast to their posse to explain their temporary absence f … Read More


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Discounting your fees? Strategies to consider..

This article from Six Revisions offers thoughts on the practice of fee-discounting, and ways to make sure the practice doesn’t cause more harm than good.

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Continuing our focus on sales this week – interesting book!

Interesting article on the value of existing customers vs. new ones.

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Brickfish Contest _ Social Media site report

So, now that the contest is over, it’s interesting to see the viral map of all the activity.

Lots of new sites explored!

I thought I’d type up the list here of sites we posted to, activity per site, and so on.

Most of this list is pretty clear, it will say BF (meaning Brickfish) and then a small number (1-3 usually), that’s the number of times the link was posted from Brickfish to that site or platform. Then a larger number, and that larger number is somewhat mysterious. It has to do with activity levels from that site – could be views as well as votes. Because I believe that if I add up all those larger numbers, it doesn’t equal views exactly, or votes, or the sum of the two. I believe it’s a proportional indication of both view and votes, from that site vs. the total activity.

The complicated part is when the contest was posted to a site, then posted from there to another site. If you look at the map itself you’ll see what I mean.

So, may add/clarify this more as time allows, but wanted to share this in case of interest.

BF – 1 – Instapaper – 4
BF – 1 – Indexor – 21
BF – 1 – Other – 374
(would *reallly* like to know what this is!)
BF – 4 – Facebook – 102 – posted 1 to different Facebook page – 2

BF – 1 – Hi5 – 13 (activity measure)
posted from that Hi5 site as follows:
Hi5 – 1 – MySpace – 29
Hi5 – 1 – LiveJournal – 12
Hi5 – 1 – Xanga – 1

BF – 4 – MySpace – 29 (activity measure)
posted from MySpace as follows:
MySpace – 1 – LiveJournal – 1

BF – 1 – Bebo – 19
BF – 1 – Blogspot – 84
BF – 1 – Twitturls – 4
BF – 1 – Hootsuite – 77
BF – 1 – TypePad – 27
BF – 1 – Email – 1386
BF – 1 – tinyurl – 14
BF – 1 – WordPress – 72
BF – 1 – Tumblr – 101
BF – 1 – Longurl – 8
BF – 1 – LinkedIn – 8
BF – 1 – EfolioMN – 11
BF – 1 – LiveJournal – 15
BF – 1 – Xanga – 2
BF – 1 – Stumbleupon – 4
BF – 1 – mn – 8
BF – 1 – Twitter – 46

If you want to see the other, more viral sites, you can go to the right side bar that says ‘Other Entries’ than below those 4 pics or so, there is a link that says ‘see more.’ That brings you to the whole list. At the very top of that front page of the whole list, there are headers that you can sort by. One of them is ‘Most Viral’. This entry of ours is #21 I believe!

For history on what this was all about, please see the posts tagged as Brickfish. Long story short, my daughter entered in to this contest, and asked for my help. I decided to use the contest as a springboard to implementing more social media for my company, and an impetus to learn more about the functions I had been using. Clarity Solutions did not establish a presence on all these – not MySpace of course. And some of these I didn’t have anything to do with. But the involvement I did have completely met my goals for it!

PS The ‘winners’ haven’t been announced yet. The prizes aren’t that substantial anyway, I was really just interested to see what actions would yield what results, how our efforts compared to others, etc.. And I really appreciate all those of you who helped!!

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Site-Member Profile: MDS Resources!

Year Established: 1990

Business/Organization Name: MDS Resource

Owner/Executive Director Name: Mike Schleif

Product/Service: Marketing Local Business Online

Unique Features/Competitive Advantage:
Increase return on advertising investment. Fill your sales funnel with targeted leads. Maximize business growth.

We help business owners who are gloomy about serious business growth in 2011.

May I ask you a question?

I talk with a lot of business owners. Lately, the two biggest problems I’ve been hearing are too few targeted sales leads and poor return on advertising investments. Do either of these ring true with you?

When did you want to start speaking with targeted leads?

Contact Information: 612-235-6060 |

Notes/Misc other: Call us today for a No obligation, absolutely FREE consultation: 612-235-6060

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New Macbook!

Just gets smaller and smaller!


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